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The Yiddish Consumer Culture of Hasidim A lecture with Professor Jeffrey Shandler

November 8, 2012




Professor Jeffrey Shandler of Rutgers University will lecture on the role of Yiddish in contemporary American Hasidic consumer culture, which began to flourish shortly after World War II when the first large numbers of Hasidim came to the United States. Today, Yiddish is part and parcel of the products and services that Hasidim consume, including in the areas of health care, transportation, and entertainment. Professor Shandler will discuss the ways in which this contemporary Yiddish differs from the prewar Yiddish used by non-Hasidim, and the ways in which Hasidim have adapted American consumer culture to fit into their own cultural practices.

To view a flyer for this event, click here.

Monday, November 12, 7 PM
at Rennert Hall, Columbia/Barnard Hillel
606 W. 115th St.

Free and open to the public!

Questions? Contact Max Daniel at

Sponsored by the Yiddish Book Center with support from the Jack & Ruthe B. Cowl Center for Jewish Culture.



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